#018 - [ HELLO AGAIN ]

what’s been good about this stretch is that it’s forced me to pull back and look at the whole thing at once. macro instead of micro.

hello again!!

back with some updates (this time we can actually put real dates to things).

07.25.26

that’s the date of our first clothing drop. the day we open the studio for the very first time.

i keep coming back to that word first. first time people walk through the door. first time they see the work off the moodboard. first time people can regularly try on the jewelry and our clothing. first time these things we’ve been building in private becomes public.

there’s definitely an anxiety that comes with opening a door you’ve kept closed for this long. and growing this brand, i think i feel it twice… once as the person who made the work, and once as the person responsible for whether anyone shows up. i’m sitting in both right now. not gonna lie it's stressful... but this is good stress...

garments are fully in production now! not “almost,” or “close,” like we’ve been living in for the past few months. actually in production. the orders have been placed, machines are running, workers are hired, and the packaging is all finalized.

and really, that’s a bigger deal than it sounds. for the longest time, everything was still something i could change. a sample i could tweak. a measurement i could second guess. something i could reopen in my head at 2AM and convince myself needed one more adjustment, but now it’s committed. the money is out, the timeline is set, and it becomes less about me changing my mind every two seconds and more about trusting our partners to make the garments, while creating the right systems with our team for QC.

shoots are also in motion. we’re building out the visual language that’ll carry the drop, and there’s nothing quite like watching something you’ve only seen in your head start to materialize. our main concept shoot is next week. more on that soon… i’d rather you see it than hear me over-explain it before it exists.

something i’ve noticed is that being in the studio every day gives me tunnel vision. when i’m in the day-to-day like in the samples, in the emails, in the one seam that isn’t sitting right… my whole world shrinks to whatever is directly in front of me. i start measuring progress in small increments as small increments are all i can see.

and i think that’s necessary to a point. that’s where the work gets made. that’s where you catch the small things that would bother you forever if you let them pass. but if i stay there too long, i lose the bigger picture.

what’s been good about this stretch is that it’s forced me to pull back and look at the whole thing at once. macro instead of micro. instead of “is this hem right,” it’s “does this drop connect to where we’re trying to be six months from now.” instead of just one release, it’s the whole arc of the year.

and when i finally get to see it from that height, everything looks different. the slow first half of the year stops feeling like nothing was happening and starts feeling like foundation. we were figuring out supply chain, design language, production timelines, what the studio actually needs to be, and how to make all of that exist without everything collapsing into one big vague idea.

i want to hold onto that view. the day-to-day will always pull me back down into the weeds (where it should be imo).

this is only the opening move. we’re ramping up for the rest of the year! more drops, new SKUs, more events, etc.

if the first half was us finding our footing, the second half is us finally getting to run. i’ll keep these coming as we go. thanks for being here at the start of the journey in clothing. until next time.